About Agera PR

About Agera PR

Agera Public Relations is a PR agency that focuses on the customers’ needs for good relationships
with the media, the target groups and the market. Our focus is on media relations and social media
– and strategies that ensure effective communication.

We work extensively on offering advice and developing strategies using our expert knowledge of
media relations and social media. We can also work reactively to manage crises or communication
developments.

We are particularly skilled at …

…delivering results based on predefined KPIs. We work with our clients to determine what would
actually make a difference. We base this not only on the number of publications, but also on actual
engagement and the quality of the content. And we make sure we reach the right target groups.

…finding creative and functional ideas and stories that are interesting to the market and the media,
and that work in social media channels. This could mean, for example, introducing new
communication concepts that change the discussion in the media and social channels. It can also be
about finding creative, fun angles that simply generate great media attention.

…PR services throughout the Nordic region. Although we are mostly a Swedish PR agency, we
currently have project groups working in Norway, Denmark and Finland as well.

PR network for the whole of the Nordic region

We have our base and offices in Stockholm, as this is where most Swedish editorial offices are
located. We work throughout the Nordic region with our network of PR consultants in Denmark,
Norway and Finland.

We also belong to international networks of PR agencies, so we are used to working with other PR
teams around the world. This also gives us the opportunity to coordinate PR assignments across the
globe.

PR since 2007

Agera PR was founded in 2007 – and many customers have remained with us for many
years. This is mostly because we invest in long-term partnerships where we can make a difference
over time. We work with everything from retainer assignments to individual projects; it all depends
on what the client needs.

Our project managers have extensive experience and in-depth industry knowledge. The contact
person for new clients is Michael Falk, who started Agera PR and has been working in PR for more
than 20 years.

Specialist knowledge in technology and construction/real estate

We have extensive experience of the following sectors in particular:
– Technology and IT, both B2B (e.g. Hewlett Packard Enterprise) and consumer electronics
(Philips and Zyxel)
– Construction, real estate and architecture (Svevia and Solarwatt)
We also boast good references in retail, energy, finance and industry.

We are members of the GlobalCom PR Network, a network of independent PR agencies around the world.

Some of our clients